BWSY is a privacy-first matchmaking and decision-support platform operated by Trika Dynamics Private Limited ("we", "us", "the Company"), a company incorporated in India.
This policy applies to the BWSY platform, its mobile applications, and its websites (together, "the Service"). It explains what personal data we collect, why we collect it, who it is shared with, how long we keep it, and the rights available to you.
Privacy on BWSY is structural, not merely a stated policy. Three principles govern how the platform is built:
Your photos are not the first thing anyone sees. Every member chooses whether their photos are open or masked. Where photos are masked, they are not delivered to another member's device at all until you grant access.
You control what is shared, and when. Contact details and photographs are released through explicit consent steps, not automatically on registration.
We do not read your messages. Message content between members is not used to generate recommendations, is not shown to advisors, and is not analysed for any member-facing feature.
Your data works for you, and only for you. The information you share is used to serve you better recommendations and run your account. It is never sold, never shared with advertisers, and never used to train third-party AI models.
A practical note: parts of the Service accept free text — messages to other members, conversations with our AI advisor, and open fields where you describe your preferences in your own words. Please do not type information you would not want stored, such as financial account numbers or government identity numbers, into free-text fields.
Some of this information is sensitive. We collect it because matchmaking in India is conducted on these attributes; you choose what to provide, and fields beyond the mandatory minimum are optional.
Activity data is used to improve the relevance of recommendations. It is processed internally and is never displayed to other members.
Where your profile is created with the assistance of a BWSY Relationship Advisor, the advisor enters the information you provide to them. Your account remains yours: you set your own password and add your own email address before your profile becomes active.
We use your data to:
Where a feature runs on your consent, you can withdraw that consent at any time as described in Section 10.
Photographs are treated differently from other profile data.
Photographs are never transmitted through member-to-member messaging.
BWSY uses automated processing to decide which profiles to recommend to you and to generate plain-language explanations of why a recommendation was made.
What this means in practice:
Third-party AI processing. To generate certain explanations and advisory responses, relevant profile information is sent to Anthropic PBC, which operates the Claude AI service, acting as our processor under contract. This involves a transfer of data outside India. We send only what is needed for the specific feature, and this data is not used to train third-party AI models.
We do not analyse skin tone or infer appearance-based preferences from your photographs. Any appearance-related preference used by the platform comes only from what members explicitly declare about themselves. Where we use image processing to detect duplicate or fraudulent profiles, it is used solely for that purpose.
Other members. Your profile, subject to your photo and privacy settings, is visible to other members of the Service. Your mobile number and email address are not displayed on your profile.
Relationship Advisors. Where a BWSY Relationship Advisor sources or supports your profile, that advisor can see the profile details required to assist you. An advisor cannot see other advisors' candidates, and no advisor has access to internal matching analysis.
Service providers. We use third parties to run the Service, under contract and only for the purposes we specify:
| Provider | Purpose | Location |
|---|---|---|
| Supabase | Database and file storage | India (Mumbai) |
| Anthropic PBC | AI processing for explanations and advisory features | United States |
| Razorpay | Payment processing | India |
| MSG91 | One-time passwords and transactional messages | India |
Legal and safety. We may disclose data where required by law, court order, or a lawful request from an authority, or where necessary to investigate fraud, impersonation, or a threat to the safety of any person.
We do not sell your personal data, and we do not share it with advertisers.
No system can be guaranteed completely secure. If a data breach ever affects you, we will notify you and the relevant authorities as required by law.
| Data | Retention |
|---|---|
| Active account data | For as long as your account is active |
| Data after account deletion | Deleted or anonymised within 90 days, other than as below |
| Transaction and tax records | As required under Indian tax and company law |
| Records relating to fraud, safety, or a legal claim | For as long as necessary for that purpose |
Anonymised or aggregated information that cannot identify you may be retained for analysis and service improvement.
You may:
Most of these can be exercised directly in the app. Otherwise, write to our Grievance Officer at the address in Section 15.
Withdrawing consent for essential processing may mean we can no longer provide the Service, in which case your account will be closed. This does not entitle you to a refund of subscription fees already paid; please see our Refund and Cancellation Policy.
The Service is only for individuals aged 18 and over. We block registration where the date of birth entered indicates the applicant is under 18. We do not knowingly process the personal data of children. If we learn that an account belongs to a person under 18, we will close it and delete the associated data.
Many profiles on BWSY are created by a parent, sibling, or other family member. If you create a profile for someone else, you confirm that you have their knowledge and permission to provide their information to us. The person whose profile it is may take control of the account and exercise all rights in this policy over their own data.
This section applies additionally to individuals who register as BWSY Relationship Advisors.
We may update this policy as the Service develops or as the law requires. The current version is always published on this page with its version number and date. Where changes are material, we will notify you through the app or by email before they take effect.
For any question about this policy, or to exercise your rights:
Grievance Officer BWSY Support Trika Dynamics Private Limited Hyderabad, Telangana, India
Email: support@bwsy.in Support hours: 10:00 AM – 6:00 PM IST, Monday to Saturday
We will acknowledge your request and respond promptly.
This policy is governed by the laws of India.